We’d like to introduce you to some of the people
who make SCF Direct Marketing what it is today.
Shayne & Colleen Ferrier – Marketing Strategists/Experts, Writers, Producers, Directors, Project Managers, DTC & Home Shopping Channels.
Shayne & Colleen formed SCF Marketing to bring high-quality, multi-screen, integrated marketing options to the demand generation, drive-to-web, DRTV, Retail distribution and multiple platform customer marketing. The proliferation of screens and the appetite for video content has changed the production business. SCF is uniquely positioned to help clients and agency partners deliver on content plans affordably, nimbly, and creatively.
Meet Some of Our Clients
Little Giant Ladder
With over 40 combined years of experience in campaign design, video production and brand development, their ability to produce successful strategies is second to none. From concept to completion, he has the knowledge and tenacity to handle any project.
Colleen is a seasoned omni-channel marketing and advertising expert with nearly two decades of field experience specializing in guiding integrated direct-to-consumer campaigns with an acute focus on return on investment. Her broad experience includes management oversight of marketing, operations, and advertising production. She has been instrumental in leading teams through the process of launching new and existing products, to reach new heights of success. Those successes include My Pillow Pets and Little Giant Ladder, which each attained sales in the hundreds of millions of dollars.
Colleen has been a frequent speaker and volunteer with the direct marketing trade association, The Electronic Retailing Association, and has received multiple awards for her campaigns including the People’s Choice award (three time winner), and Best Director, as well as others. She was also a member of the Response organization, where she was nominated as Best Marketer and named to the top three nationally.
As a proven writer/director/producer/marketer with over 22 years of experience in the direct to consumer industry, Ferrier can take a client’s vision, product or brand, and create a compelling story that drives results. His creative ability to take a product from inception and turn it into a household name is what sets him apart from other creative minds. His vast marketing experience ranges across almost every category in the marketplace. As the market shifted, he adapted to the needs of consumers and the way they purchase products. Technology changed the landscape and Ferrier took his creative details an went with the flow. Having experience in DTC on TV, lead generation, digital content, and social media marketing, his experience is second to none.
The creation of marketing content for not only DRTV, but brand/agency work, truly shows the diverse capabilities he holds. Clients such as Toyota, Rockport, iRobot, Sam Adams, Iron Mountain and others look to him to create campaigns that look sensational, but more importantly create a reaction. He believes strongly that anyone can make you a pretty commercial, but it is the messaging that creates sales is what excites him.